Founded in 1875, Personna started the shaving revolution that continues to this day with the first safety razor on the American market. Razor blades used to be delivered in a red paper bag, and many loyal customers still associate this packaging with the extraordinarily sharp blades. The razor blades produced in Israel are now supplied in white and transparent packaging, but the quality is still remarkable. With a great passion for a great shave, around two billion blades are now manufactured every year.